Tag Archives: advertising campaigns

ICE Factor Trade Show Marketing for ISSA

ICE Factor Trade Show Marketing – ISSA

Timing: Yearly

Objectives:

Plan, direct, and engage trade show attendees, while branding and promoting sponsors, while directing traffic to booths.

Elements:
Branded Segways and ICE Paks were utilized by professional brand ambassadors to engage and speak specific talking points to drive results to sponsors needs. Unique media was eye-catching and innovative but impressions and results drove attendees for sponsor purchase orders.

Results:
Generated tens of thousands of impressions from annual attendees. 50% of booth traffic was experienced from the direct results of the “innovative consumer experience.”

“In my four decades of attending trade shows this was the most unique and cost effective marketing program to generate awareness, create interest and drive attendees to a booth that I have ever seen. It was fun, creative and engaging. There were many booths that spent much more money and had much larger booths than did we, but very few had the booth traffic and generated the number of leads we got, and we know it was primarily due to ICE Factor. We were especially impressed with the consistent and thorough follow-up from you and your team. Your team crossed all the “t’s” and dotted all the “’s” in a first class professional manner. You were great to work with in every respect, and you had that special touch of anticipating the unexpected so you were always prepared. Your pre-show preparations included a timeline and a checklist, and you were diligent about following it, but always in a friendly and professional manner and with good suggestions. Your Segway riders were exceptionally well prepared with the key selling points and product benefits, and they really motivated attendees to come to our booth. We look forward to a partnership with you in the future as we build our company from an innovative start-up to a major player and market leader in this large category. ” – Event Manager, SonicScrubbers

H&R Block Activation Brand Ambassadors and Branded Segways Marketing

ICE Factor H&R Block Marketing Campaign

Market: Illinois, Indiana, and Minnesota

Timing: January – March 2012

Objectives:
Multiple teams were utilized throughout each market and consisted of team members as Brand Ambassadors utilizing branded Segways and human QR code units (ICE Media Gear).

Elements:
Multiple teams were utilized throughout each market and consisted of team members as Brand Ambassadors utilizing branded Segways and human QR code units (ICE Media Gear).

Results:
Generated 500,000+ impressions from consumer traffic. Collected data from thousands of consumers on-site for each market and provided real-time results daily for follow-up. Increased Latino consumer market by 5%, scheduled 4,000 consumer appointments and provided a 13% conversion for H&R Block.

Other:
ICE Factor’s successful results from the 2012 Guerrilla Marketing Campaign led to H&R Block hiring ICE Factor for other events, such as the Super Bowl, as well as an increased number of activations for the 2013 year.

“I have worked with many vendors during my 20 years in the business, but ICE Factor, by far, is the gold standard for active, positive, effective relationships that drive results. Working with ICE Factor was one of the best decisions I’ve made. Their creativity, program development skills, training, and people make them the perfect partner. We drove fantastic results, as promised, and increased our visibility because of their unique approach and creative focus on our business. I passed them on to colleagues who will be using their services as well. They are now a permanent part of my yearly planning. Truly active partners who go above and beyond to find solution to any obstacle. Can’t say enough good things. Thank you Russ, Bret and team!” – Regional Marketing Manager, H&R Block

“Grand Opening” Boston Street Team Guerrilla Marketing

ICE Factor Guerrilla Marketing Cricket

Market: Chicago, Illinois and St. Louis, Missouri

Timing: Consecutive Days

Objectives:
Direct traffic and inform consumers of the “Grand Opening” of Cricket Stores as Cricket enters into the Chicago and St. Louis markets. Dedicated team to answer Cricket related questions and provide traffic flow to new store locations.

Elements:
1 Segway Team, 1 Scooter Squad Team and 1 Corporate wrapped vehicle covered the downtown Chicago and St. Louis and surrounding neighborhoods near Cricket store locations for 6 hours daily. Teams also concentrated on a variety of local events where consumers gathered.

Results:

Generated 3,500+ local consumer impressions in close proximity to store locations. Client estimated that a minimum of 50 people daily visiting each store location mentioned the eye-catching media.

“This is unbelievable! I am excited to utilize this Guerrilla marketing in the upcoming months.” -Cricket Account Management

ICE Factor and AT&T U-verse Retail Promotions

Market: Orlando Florida

Timing: 15 Weeks

Objectives: Strategize, and execute a 15 week event management execution to brand, promote, and register consumers for AT&T U-verse.

Elements: Dedicated internal team for 15 weeks that researched, planned, and executed entire U-verse program. Internal team handled all logistics, inventory, promotional distribution, as well as all event marketing related setup , execution and breakdown.

Results: Ongoing.

“Your results are proven, your management is attentive and your dedicated team is not only committed but thorough and professional. You results have proved that we have selected the best partner for the need of event management services.” – AT&T U-verse Account Manager

Sears Kenmore Segway Marketing Activation

ICE Factor Segway Marketing Boston Sears Kenmore

Market: Downtown Chicago, Illinois

Timing: Multiple Weeks

Objectives:
Plan, direct, and execute 2 separate pop up stores for Sears’ brand’s Kenmore and Craftsman. Pop-up stores required event marketing agency to create the buzz, brand, promote, and engage consumers in the Chicago area and entice them to head to each pop up store location.

Elements:
The Kenmore Live Studio utilized branded Segways and scooters towing illuminated billboards while professional brand ambassadors wore chef inspired outfits. Brand ambassadors distributed promotional material and worked in conjunction with Second City comedy show for the grand opening launch. The Craftsman Experience utilized guerrilla marketing and branded Segways of four to actively promote the unique pop-up store where consumers would bring it, build it, and broadcast it. Each pop-up location was broadcast and streamed live 24 hours a day.

Results:

Generated 100,000+ impressions from local Chicago-ians. Each pop-up store location directly received thousands of attendees to each grand opening. Engagement strategy and impressions created a cult-like following for pop-up stores with routine and repeat attendance throughout the year.

EXPERIENTIAL MARKETING

WASHINGTON DC MARKETING AGENCY / SAMPLING / GUERRILLA / PROMOTION