Tag Archives: campus marketing

Segway Marketing for Visit Florida

ICE Factor Boston Segway Marketing Visit Florida

Market: Boston Massachusetts

Timing: Three consecutive weeks

Objectives:

Inform consumers to register to win a FREE trip to Florida by providing informational flyers and directing traffic to www.visitflorida.com/flamingo. Teams were responsible for interacting and providing answers to consumers’ questions regarding the FREE trip.

Elements:
10 Segways, four Ad-Bikes, and other various experiential marketing, in each market, offered exposure Friday, Saturday and Sunday at various events, malls, tourist locations, football games, and store locations for 5 hours daily.

Results:
Generated 1,000,000 impressions and distributed in excess of 100,000 promotional flyers over the course of the weekend campaign.

Memorable Moment:
Watching consumers gawk at the Flamingo hats and literally sigh as they expressed that they wished they were in Florida instead of dealing with the cold weather.

“We are excited with ICE Factor’s delivery of the Visit Florida Campaign. Their professionalism and results exceeded our expectations!” – Visit Florida’s Brand Manager

ICE Factor Trade Show Marketing Sweets & Snacks Expo

ICE Factor Trade Show Marketing Sweets & Snacks Expo

Timing: 2011-2013

Objectives:
Develop, coordinate and execute a branded Segway marketing campaign for the National Confectioners Association and their clients. ICE Factor would utilize their marketing experience and best practices to represent the National Confectioners Association and work directly with the sponsors of the Sweets and Snacks Expo.

Elements:
Multiple teams were onsite and utilized branded Segways to engage buyers of the Expo. Branded Segways would brand, promote, and approach all attendees to speak directly about client talking points to gain interest and push traffic to the clients booth.

Results:
Branded and promoted via unique Segway media and professionally represented individual sponsors through one on one engagement. Generated thousands of impressions from attendee traffic and distributed thousands of promotional samples to attendees for our client’s sponsors.

“Your company has set the bar in working with a partner. We have been completed satisfied with your level of service, your commitment to our clients’ (the sponsors) needs and you always make my life very easy. I am fortunate to have the opportunity to work with you and look forward to working with you each year. ” – Manager, Events, National Confectioners Association

Guerrilla Marketing for RCN

ICE Factor RCN Experiential Marketing

Market: Lincoln Park Zoo, Chicago, Illinois

Timing: 2 Week Program, 2010

Objectives:
Strategize, develop, coordinate and execute experiential marketing campaign utilizing a unique experience to brand, promote the launch of TiVo Premiere for RCN.

Elements:
Balloon brand ambassador walkers, brand ambassadors for experiential tents, and branded 10 foot balloon ticket drop.

Results:
Generated 100,000+ impressions from consumer traffic. Distributed 10,000 promotional flyers on TiVo to consumers prior to and during event activation. Branded a 10 foot RCN balloon during the Chicago Air and Water show that has an annual attendance of 2 million. The promotional balloon drop provided consumers with 6 chances over a period of 7 hours to obtain hundreds of tickets worth prizes, such as TiVo plush, $50 off bill, stickers and pens. Consumers were also able to get pictures taken with TiVo mascot throughout the day.

“ICE Factor was a key component in our university blitz and TiVo Premiere launch. We have utilized their scooters trailing billboards and branded Segways in the past as both of those innovative tactics were extremely eye-catching! The campaign increased impressions and awareness and even helped us close sales! We could not have done it without them! ” – Marketing Manager, RCN

ICE Factor Guerrilla Marketing for Novartis Pharmaceutical

ICE Factor Scooter Squad Marketing

Timing: 2 Consecutive Days

Objectives:
Direct traffic to Gleevec/Novartis Pharmaceutical booth at the American Society of Clinical Oncology Annual Convention. Dedicated team to answer Gleevec booth related questions, and provide a fun and interactive experience for convention attendees.

Elements:
One branded Segway Team of four and one Scooter Squad Team of three covered the front entrance of the Hyatt McCormick Place hotel, McCormick Place Convention Center, the transition between the West and East Building entrances, Michigan Avenue, Rush Street and various hotels and restaurants for 10 hours daily. The Segway and Scooter Teams were accompanied by Taxi Cab and Airport banner advertising.

Results:
Generated 150,000+ impressions from attending convention doctors. Client estimated that there was a 10% increase in booth traffic from the previous year.

“Your team did an outstanding job representing Gleevec and increasing traffic to our convention booth! We are excited to have found your unique services and look forward to another campaign this fall in Atlanta. We are excited that a new partnership between our companies has been created. ” – Gleevec Brand Manager

USA Network Boston Guerrilla Marketing and Scooter Squads

ICE Factor Boston Guerrilla Marketing

Market: Massachusetts, New York, Illinois, California

Timing: June 2011

Objectives: Develop, coordinate and execute experiential marketing campaign utilizing branded scooters towing illuminated billboards and branded ice cream karts to promote USA Network television series.

Elements: Multiple teams were utilized throughout each market and consisted of team members as brand ambassadors utilizing branded scooters and branded ice cream karts.

Results: Generated 1,000,000+ impressions from consumer traffic. Distributed thousands of promotional materials on USA Network television series and 100,000 ice cream cones.

“From the very beginning, ICE Factor’s team was strategic and organized for this multi-market activation. Their attention to detail , communication and response assured us that we were working with the right marketing company to represent our client.” – Agency Account Manager, USA Network

EXPERIENTIAL MARKETING

WASHINGTON DC MARKETING AGENCY / SAMPLING / GUERRILLA / PROMOTION